For the National Convenience Show, we designed and built a fully reimagined Rockstar Sound Tower – a high-impact brand activation that transformed existing assets into a multi-sensory experience.

By integrating upgraded audio, visual, structural, and interactive elements, the tower evolved into a dynamic centrepiece that strengthened Rockstar’s presence and deepened audience engagement.

Rockstar sought to elevate its on-site visibility and create a more immersive, energetic audience experience using the brand’s existing event infrastructure. The goal was to modernise the tower, enhance its sensory impact, and introduce features that would drive participation and connection.

We delivered a comprehensive redesign that blended audio innovation, 360° visual engagement, premium construction, and a gamified activation feature, all while leveraging core Rockstar assets to maintain brand consistency and minimise waste