We created an exclusive Pepsi VIP lounge for the Publican Awards ceremony.

This initiative aimed to invite guests to ascend to the VIP Pepsi lounge.

Using branded wayfinding, impactful logo placement and a super eye catching installation suspended from the ceiling, we created an enticing space visible from the ground floor.

Once upstairs, the focus point was the branded bar (of course serving bespoke cocktails). We used a variety of gloss, matte and plush finishes in slick black and electric blue for maximum impact.

This was an early activation following Pepsi’s reimagined brand, and with pulsing electric blue lights, the new logo took pride of place at the centre of the stand.