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Brands that do both. This build brought together Pepsi’s newest product launch alongside their traditional offer.
It’s an insight into the power of leaning into both the classic and the novel – in this instance, a cute, sweet shop vibe.
🍬 Retaining that core brand visibility whilst offering another eyecatching route in.

The power of a unique structure ⚡️We take your brand’s essence and create a vision, from the wider structure to the finest details.
Some of our fave examples:
🔶 A bright orange drop for @plenishdrinks
🍯 Honeycomb-esque hexagonal structure for @hilltop_honey
🔊 Music inspired rig for @rockstarenergyuk

🚚 Crew, logistics, delivery, storage assets – we’ve got you covered!
An all hands on deck attitude is what the Collective bring 🧡
Get in touch to arrange a chat. We’ll talk about your ideas and how we can support you to bring your event to life.
We’re all ears.

LOGOS IRL vs in the edit 🎥 A new global whitepaper from System1 and TikTok found in short form video, logos in context have an 182% brand awareness lift versus a logo added in postproduction.
This insight is a fascinating reminder that physical assets have an essential role in brand awareness - even via video.
🤳 So whether it’s for in person events and impact, there’s a double benefit when our builds are translated into short form video content.
The full report is well worth a read, find it on the @system1group website 🔗

🚰 A flavoured, sparkling water station
🫧 An exclusive Pepsi cocktail bar
☕️ A health shot and coffee pop up
We build bespoke bars to create complete brand experiences.
Work with us to create your own dream bar set up ✨
